At Youth Lab, we’re proud to shine a spotlight on our sister clinic, Shade Skin Cancer Medicine, and the inspiring work they’re doing. Under the leadership of Dr Emily Alfonsi, Shade Skin brings a high-quality, proactive approach to skin cancer prevention and treatment in Western Australia.
We’re excited to highlight Shade Skin’s partnership with the West Coast Eagles and their flagship #ThrowShade initiative because performance, health and prevention work hand in hand.
About Shade Skin Cancer Medicine
Shade Skin is purpose-built for skin checks and skin cancer care. Based in West Perth, the clinic blends advanced equipment, expert clinicians and a warm patient-centred environment.
In Australia, skin cancer remains one of the most common yet preventable health issues and early detection makes all the difference.
By offering full-body skin checks, modern diagnostics and personalised care plans, Shade Skin ensures that clients aren’t just treated when issues arise — they’re supported in prevention and early action.
A Winning Partnership with the West Coast Eagles
Shade Skin’s partnership with the West Coast Eagles is a powerful match: elite sport meets expert skin health. The West Coast Eagles list Shade Skin among their official partners.
This partnership signals that whether you’re on the field, at work or in your community, skin health matters. It elevates the importance of checking in early, staying vigilant and viewing prevention as part of a winning lifestyle. With WA’s high UV exposure, it also highlights how important regular skin checks are for individuals who spend time outdoors.
The #ThrowShade Initiative
Shade Skin’s #ThrowShade initiative is designed to make skin-health accessible, relevant and normal. The idea is simple & powerful: your workplace, club or community signs up and gets access to bulk-billed full skin checks for six months, while helping spread awareness.
There is no cost for the checks within the initiative’s parameters, with the focus on building a positive culture around prevention through:
raise awareness of skin cancer risk and early detection
provide practical access to skin checks
align prevention with everyday teams and organisations
By linking with the West Coast Eagles via Shade Skin, the initiative gains a strong anchor in community and sporting life — helping bring the message to where people live, train, work and socialise.
Why This Matters — For Everyone
When professional sport teams like the West Coast Eagles and clinics like Shade Skin commit to prevention, the message is clear: health isn’t just once-a-year, it’s part of daily practice. For Youth Lab’s audience and beyond, it’s a reminder that:
Early detection of skin cancer significantly improves outcomes.
Regular checks are not just for high-risk groups — they’re a smart part of holistic wellbeing.
Aligning with a top sporting club reinforces the idea that health-care is part of performance, culture and community.
Shade Skin, led by Dr Emily Alfonsi, is doing more than treating skin cancer — they’re driving a shift in mindset. The #ThrowShade initiative makes that shift practical.
Join the Movement
We encourage workplaces, clubs and teams to get involved in the #ThrowShade initiative. Connect with Shade Skin to learn how your organisation can make regular skin checks simple and accessible. Together we can help make skin health a normal part of everyday community life.
